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Group 3 - Ford Atlantic Fasteners

Ivania Espinal

Joseph Nivare

Lnelle Fencher

Emily Horcher

Introduction

Purpose

    Ford Atlantic Fastener's goal is to improve the customer's bottom line while providing them additional value at a great price. Ford Atlantic Fastener's core purpose is to help their customers reduce costs and increase their profitability. They provide the highest quality parts at the best possible prices, while at the same time providing outstanding customer service. Their commitment to customer satisfaction is unparalleled in the industry.

    Ford Atlantic Fastener is committed to helping their customers achieve their goals. They strive to offer a wide range of products at competitive prices. They also provide complete solutions for their customers, including product design and engineering, supply chain management, and quality assurance. They understand the importance of customer satisfaction and strive to exceed their customer's expectations.

    Ford Atlantic Fastener's commitment to excellence is evident in their commitment to quality. They use only the highest quality materials and parts, and they are constantly investing in new technologies and processes to improve their products and services. Their commitment to quality and customer service is second to none.

    Ford Atlantic Fastener's commitment to customer satisfaction is evident in the way they handle customer inquiries and complaints. They ensure that their customers are provided with the highest level of customer service, and they are always willing to go the extra mile to ensure customer satisfaction.

    Ford Atlantic Fastener's goal is to help their customers become more profitable and have more working capital. They strive to provide their customers with the best quality products and services at the best possible price, while providing outstanding customer service. They are committed to providing their customers with the best value for their money, and their commitment to quality and customer service is unparalleled in the industry.

 History

Founded in 1981, ABC Electronics is a thriving business with 3 locations across the United States in Pinebrook, New Jersey; Towaco, New Jersey; and Beatrice, Nebraska. The Pinebrook location is the company's headquarters and houses the administrative staff, as well as an extensive warehouse of products and materials. The Towaco and Beatrice locations both specialize in production and fabrication, providing a variety of services to customers. Ford Atlantic Fasteners has successfully grown and expanded over the years, providing quality products and services to customers in the electronics and engineering industry. The company strives to provide comprehensive solutions to their customers, and their experienced team of engineers and technicians are committed to delivering the best possible service. With their commitment to customer satisfaction, Ford Atlantic Fasteners has become a trusted and reliable partner in the electronics industry.

Products offered

• Plastic Injection Molding
• Priced at a fraction of competitors
• All materials including dozens of resin types
• Castings and Die Castings
• Small to large volume
• Including sand, gravity, and die
• Forgings
• All materials and grades
• All secondary operations available
• Extrusions
• Available at very low costs
• Various finishes available including anodized and powder coat
• Cold Heading
• Standard or custom
• All materials, head types and finishes available

Benefits of Selecting Ford Atlantic Fasteners

Ford Atlantic Fasteners offers many benefits to its customers, providing discounted volume purchasing, preferred domestic billing, and quality parts. Their discounted volume purchasing helps customers save money on large orders, and their preferred domestic billing helps customers stay organized and on track with orders. The quality parts Ford Atlantic Fasteners offers are tested for quality assurance, meaning customers can rest assured that their parts will last. Finally, Ford Atlantic Fasteners offers problem-solving expertise. They are experienced in the areas of fastener technology and industry trends, and their knowledgeable staff can help solve any customer’s fastener problems. All these benefits combine to make Ford Atlantic Fasteners an ideal choice for any customer seeking quality parts and problem-solving expertise.

Business Strategy

Thesis

How can IS improve the current business processes of Ford Atlantic Fasteners?

Five Forces Analysis

    The bargaining power of buyers for Ford Atlantic Fasteners is high as they have a wide range of products to choose from and a number of different suppliers who offer similar products. Customers have many options when it comes to finding the best possible deals on fasteners, hardware, and related components. Customers have the ability to compare prices and quality between suppliers, which allows them to make the most informed decision when purchasing. Additionally, many customers are able to negotiate better deals and discounts when ordering in bulk.
    The threat of substitutions is low as Ford Atlantic Fasteners is a leading supplier of fasteners, fixtures, and other essential components for industrial applications. They have been in business for over 25 years, and is the go-to supplier for many large and small businesses in the industry. Their commitment to quality, customer service, and innovation has made them one of the top suppliers in the industry. Ford Atlantic Fasteners carries a wide range of products, including nuts, bolts, screws, rivets, and pins. They also offer custom solutions to meet the specific needs of their customers. The company also utilizes advanced technology to ensure that their products meet the highest standards of quality. Ford Atlantic Fasteners also maintains a strong commitment to the environment and implements sustainable practices in the production of its products. The threat of substitution of Ford Atlantic Fasteners products is low, with its sophisticated engineering and quality control processes. Ford Atlantic Fasteners offers reliable, cost-effective, and long lasting fasteners and components that are essential in a wide variety of industries.

    The bargaining power of suppliers is high due to the fact that the company has a large customer base and a long history of successful partnerships with suppliers. In addition, the company has a wide range of products and a large inventory, which allows them to make quick delivery of products to customers. Moreover, Ford Atlantic Fasteners also has a strict quality control system in place, which ensures that only the best quality products are delivered to customers. This helps them maintain their strong bargaining power over suppliers. Moreover, Ford Atlantic Fasteners has a strong research and development team that is constantly working to develop new and better products for their customers. This helps them to stay ahead of their competitors and to maintain their competitive edge in the industry.
    Threat of new entrants is low as Ford Atlantic Fasteners is known for their superior customer service, fast delivery, and competitive prices. They have a wide customer base all over the world, and the threat of new entrants into their market is low. They have a strong customer base and have been in the industry for over 40 years, making them a trusted and established provider of fastening solutions. They have also invested in their own research and development to ensure their products remain state-of-the-art and remain competitive in the market. Ford Atlantic Fasteners continues to strive for excellence and customer satisfaction, and their commitment to quality and excellence is why customers continue to trust and rely on them.
    Rivalry is high as they are a company that understands the importance of staying ahead of the competition. Their commitment to quality and customer service, as well as their commitment to environmental responsibility, have enabled them to create a strong brand and maintain a competitive edge. In a highly competitive market, Ford Atlantic Fasteners has been able to remain a leader in the industry, providing customers with high-quality fasteners at a low cost.

Competitive Strategy

Operational Information Systems Used -

    The primary system used by Ford Atlantic Fasteners is Netsuite, an enterprise resource planning (ERP) system. Netsuite provides a comprehensive suite of business applications, including accounting, customer relationship management (CRM), and e-commerce. It also provides real-time visibility into operations, allowing Ford Atlantic Fasteners to track inventory, manage orders, and analyze customer data. 

    In addition to Netsuite, Ford Atlantic Fasteners also uses Microsoft Office for a variety of tasks, such as creating documents, spreadsheets, and presentations. Microsoft Office is also integrated with Netsuite, allowing for seamless data transfer between the two systems. This integration allows Ford Atlantic Fasteners to quickly and accurately track customer orders, analyze customer data, and provide timely customer service. The combination of Netsuite and Microsoft Office provides Ford Atlantic Fasteners with the tools they need to efficiently and effectively manage their operations.

Customer Information Systems Used -

The Ford Atlantic Fasteners Customer Information System (CIS) is a comprehensive solution designed to streamline customer information management and enhance communication within the organization. The CIS encompasses various tools and platforms, including Outlook for email communication, phone systems, and a Sales/Marketing Information System (IS) that incorporates the company's website.

Outlook (Email Communication) -

Outlook is a popular email client used by Ford Atlantic Fasteners to facilitate internal and external communication. As part of the CIS, Outlook allows employees to efficiently manage their email correspondence, schedule meetings, and collaborate with colleagues. Key features of Outlook include email management, calendar and scheduling, and contacts/address book. Outlook enables employees to send, receive, and organize emails effectively. It supports features like folders, filters, and search capabilities, allowing users to sort and locate messages efficiently. Outlook's calendar feature, enabling employees to schedule appointments, meetings, and events. This feature also supports shared calendars, which promote collaboration and coordination among team members. Finally, Outlook serves as a centralized repository for storing and managing contact information. It allows employees to maintain an organized address book, making it easier to access and communicate with customers, suppliers, and other stakeholders.

Phones - 

The CIS at Ford Atlantic Fasteners includes a phone system that enables seamless communication within the organization. The phone system offers several features and benefits. Employees can use the phone system to make calls to colleagues within the organization. This facilitates quick and direct communication, enhancing teamwork and collaboration. Also, the phone system allows employees to make calls to customers, suppliers, and other external parties. It ensures reliable and professional communication with stakeholders, helping to build and maintain strong relationships.

Sales/Marketing IS -

The Sales/Marketing IS within the CIS focuses on leveraging technology to drive sales and marketing efforts. The key component of this system is the company website, which serves as a vital platform for customer engagement and lead generation. Key features and functions of the Sales/Marketing IS includes the company website as well as customer relationship management (CRM). Ford Atlantic Fasteners' website serves as a digital storefront, providing information about the company's products, services, and value proposition. The website is designed to be visually appealing, user-friendly, and optimized for search engines to enhance online visibility. The Sales/Marketing IS integrates with a CRM system, which helps manage customer interactions, track leads, and analyze sales data. The CRM system ensures that customer information is captured and utilized effectively, facilitating personalized communication and targeted marketing campaigns.

Problem Analysis

Business Processes

Structured Process Problem Analysis:

The Ford Atlantic Fasteners' process revolves around a centralized storage system, where all crucial information is stored in one location. This approach offers several advantages, but it also brings forth certain disadvantages that need careful consideration. One of the primary concerns is the potential risk associated with the loss of access to this central software. While the benefits of a centralized system are evident, it is crucial to address the potential consequences of such a scenario.

If the company were to lose access to the centralized software, it could lead to disastrous consequences for the business. Without the ability to retrieve vital customer information, process orders, or maintain effective communication channels, Ford Atlantic Fasteners would find itself in a state of operational paralysis. In essence, the inability to function properly could cripple the business, leaving it unable to serve its clients effectively and even placing it at risk of financial instability, potentially leading to bankruptcy.

The severity of this situation cannot be overstated. With all critical data consolidated into a single location, any disruption or failure within the system could have far-reaching implications. It highlights the importance of implementing robust backup and recovery mechanisms to safeguard against unforeseen events that may compromise the accessibility and availability of the centralized software.

Dynamic Process Problem Analysis: 

Ford Atlantic Fasteners has implemented a dynamic process driven by a range of information systems to enhance its operations and effectively cater to the needs of its customers. The company leverages various information system tools, including a Company Website and Outlook, to streamline communication, improve customer engagement, and drive business growth.

While Ford Atlantic Fasteners has implemented a range of information systems to enhance its operations, there are certain potential problems that need to be analyzed:

Website Performance and Functionality -

The effectiveness of the Company Website is essential for attracting and engaging customers. Potential problems may arise if the website experiences slow loading times, technical glitches, or lacks essential features. This can result in a poor user experience, leading to frustration and potential loss of customers.

Search Engine Optimization (SEO) - 

While the website is optimized for search engines, there may be challenges in maintaining a high ranking in search engine results. Competition from other companies, changes in search engine algorithms, or ineffective SEO strategies can result in decreased visibility and reduced traffic to the website.

Email Management and Efficiency - 

While Outlook is utilized for communication, problems may arise in terms of email management and efficiency. Inefficient organization of emails, spam or junk mail, and difficulties in managing large volumes of emails can hinder effective communication and collaboration within the company.

Information System Components:

Ford Atlantic Fasteners, like any organization, relies on various components of an information system to effectively manage its operations. These components include hardware, software, data, procedures, and people.

Hardware -

Hardware refers to the physical equipment used in the information system. In the case of Ford Atlantic Fasteners, this may include computers, servers, networking devices, printers, scanners, and other peripheral devices. These hardware components enable the processing, storage, and transmission of information within the organization.

Outdated or malfunctioning hardware can hinder the efficiency and effectiveness of the information system. Aging computers, slow network connections, or hardware failures may result in system downtime, decreased productivity, and increased maintenance costs.

Software -

Software encompasses the programs and applications that run on the hardware. Ford Atlantic Fasteners utilizes a range of software, including operating systems, productivity tools, communication software, and specialized applications tailored to its specific needs. Examples may include inventory management software, accounting software, customer relationship management (CRM) systems, and enterprise resource planning (ERP) software.

Inadequate or incompatible software can lead to inefficiencies, errors, and limitations in the information system. Outdated software versions, lack of integration between different software applications, or insufficient features may hinder the organization's ability to perform tasks effectively.

Data -

Data is a crucial component of the information system. Ford Atlantic Fasteners generates, collects, and stores a vast amount of data related to its operations, customers, suppliers, products, and transactions. This data can include inventory records, customer information, sales data, financial records, and more. Effective data management, including data storage, security, and analysis, is essential for the organization's decision-making processes and overall performance.

Poor data quality, data inconsistencies, and data security vulnerabilities can compromise the effectiveness of the information system. Data entry errors, data duplication, inadequate data storage, or inadequate backup procedures can result in inaccurate reports, inefficient decision-making, and increased risk of data breaches

Procedures -

Procedures refer to the established guidelines, protocols, and processes that govern how the information system is used within Ford Atlantic Fasteners. These procedures outline how employees should handle and process data, how software and hardware should be used, and how tasks and operations should be performed. For example, procedures may include guidelines for data backup, security protocols, inventory management procedures, and customer service processes.

Inefficient or outdated procedures can lead to bottlenecks, delays, and errors in the information system. Lack of standardized procedures, ineffective communication channels, or inadequate training for employees can hinder the smooth operation of the system and negatively impact productivity.

People -

The people component of the information system includes the individuals who interact with and use the system. This includes employees at all levels of the organization, from management to operational staff. People play a vital role in operating and maintaining the information system, inputting data, generating reports, analyzing information, and making informed decisions based on the system's outputs. Proper training, expertise, and effective communication among employees are crucial for maximizing the benefits of the information system.

Insufficient training, resistance to change, or lack of expertise among employees can pose challenges in utilizing the information system to its full potential. Ineffective communication and collaboration among employees may hinder the sharing and utilization of information.

Social Media:

Ford Atlantic Fasteners' lack of presence on social media is resulting in missed opportunities for advertising, customer engagement, and potential customer acquisition. By embracing social media platforms and developing a strategic approach, the company can leverage the benefits of social media to expand its reach, increase brand awareness, and foster meaningful customer relationships.

Lack of Presence on Social Media -

Ford Atlantic Fasteners not utilizing social media platforms means they are missing out on the opportunity to connect with their target audience and establish a strong online presence. Social media has become a popular and effective channel for businesses to engage with customers, build brand awareness, and promote products or services.

Limited Advertising Opportunities -

Social media provides an easy and accessible avenue for advertising products and services. By not utilizing social media, Ford Atlantic Fasteners is missing out on cost-effective advertising opportunities that can reach a wide audience. Social media advertising allows for targeted campaigns, precise audience segmentation, and measurable results.

Missed Customer Engagement -

Social media platforms provide an interactive space for businesses to engage with their customers. By not being present on social media, Ford Atlantic Fasteners is missing out on the opportunity to listen to customer feedback, address concerns, and build customer relationships. Social media allows for direct communication and instant feedback from customers.

Recommendations

Solutions

Structured Process Recommendations:

To mitigate the risks associated with a single point of failure, Ford Atlantic Fasteners should consider implementing backup systems, redundancy measures, and disaster recovery protocols. These precautions would ensure that in the event of a system failure or loss of access, the company can swiftly recover and resume its operations without significant disruptions.

Additionally, it is essential to prioritize cybersecurity measures to protect the integrity and confidentiality of the stored information. Safeguarding customer data, financial records, and other sensitive information should be of utmost importance to Ford Atlantic Fasteners. Implementing strong authentication protocols, encryption techniques, and regular security audits would help fortify the centralized storage system against potential cyber threats.

While a centralized storage system offers numerous benefits, it is crucial for Ford Atlantic Fasteners to carefully evaluate the potential risks and drawbacks associated with relying solely on a single location for critical business information. By implementing robust backup and recovery measures and maintaining a proactive approach to cybersecurity, the company can minimize the potential impact of any loss of access to the central software, ensuring the continued operation and success of the business.

Dynamic Process Recommendations:

To address potential problems related to website performance and functionality, Ford Atlantic Fasteners can implement several solutions. 

Website Performance and Functionality -

The company should regularly monitor the website's performance using website analytics tools to identify any issues or areas for improvement. This includes monitoring loading times, server response times, and website responsiveness across different devices and browsers. If any issues are identified, they should be promptly addressed by optimizing code, compressing images, or upgrading server infrastructure.

Search Engine Optimization (SEO) - 

The company should regularly monitor search engine rankings and analyze the performance of their website in search results. This can be done using SEO analytics tools that provide insights into keyword rankings, organic traffic, and competitor analysis. By staying informed about their website's performance, Ford Atlantic Fasteners can identify areas for improvement and adjust their SEO strategies accordingly. 

Email Management and Efficiency - 

The company should establish a systematic approach to organizing emails by creating a well-structured folder hierarchy. This will help employees categorize and store emails in a logical manner, making it easier to locate and retrieve important messages. Additionally, implementing email rules and filters can automatically sort incoming emails into specific folders based on predefined criteria, reducing the time spent on manual organization.

Information System Components:

Hardware -

Regular hardware upgrades and maintenance should be implemented to ensure that the hardware components of the information system are up to date and functioning properly. This includes regular monitoring, proactive troubleshooting, and timely replacement of aging or faulty hardware.

Software -

Regular software updates and evaluation of new software solutions should be conducted to ensure that the software being used meets the organization's requirements. It is important to invest in compatible and robust software that supports the specific needs of Ford Atlantic Fasteners, improving operational efficiency, data accuracy, and collaboration among departments.

Data -

Implementing data quality controls, such as data validation checks and automated data cleansing processes, can help improve data accuracy and consistency. Adequate data storage and backup mechanisms should be in place to ensure data integrity and availability. Additionally, strong data security measures, including encryption, user access controls, and regular security audits, should be implemented to protect sensitive information from unauthorized access.

Procedures -

Regular review and improvement of procedures should be conducted to identify inefficiencies and areas for optimization. Implementing standardized procedures and providing comprehensive training to employees will help ensure consistent and effective use of the information system. Clear communication channels should be established to facilitate information flow and collaboration among different teams and departments.

People -

Providing comprehensive training programs to employees is essential to ensure they have the necessary skills and knowledge to effectively use the information system. Encouraging a culture of continuous learning and professional development will help employees adapt to new technologies and software updates. Effective communication channels, teamwork, and collaboration initiatives should be promoted to facilitate information sharing and maximize the benefits of the information system.

By addressing these problem areas and implementing the suggested solutions, Ford Atlantic Fasteners can enhance the overall performance and efficiency of its information system, leading to improved productivity, better decision-making, and a competitive advantage in the fastener industry.

Social Media -

Establish a Social Media Strategy: 

Ford Atlantic Fasteners should develop a comprehensive social media strategy that aligns with the company's goals and target audience. This strategy should outline the platforms to focus on, content themes, posting schedules, and engagement tactics.

Monitor and Respond to Feedback: 

Regularly monitor social media platforms for customer comments, mentions, and messages. Respond promptly and professionally to customer inquiries, complaints, or feedback. This demonstrates a commitment to customer satisfaction and builds trust with the audience.

Evaluation of Alternative Solutions

Structured Process:

The suggested solutions for mitigating the risks associated with a centralized storage system and prioritizing cybersecurity measures are well-founded and address the potential vulnerabilities identified in the problem analysis.

Implementing backup systems, redundancy measures, and disaster recovery protocols are essential to ensure business continuity in the event of system failure or loss of access. These measures would allow Ford Atlantic Fasteners to quickly recover and resume operations, minimizing the impact of disruptions. By having redundant systems in place, the company can distribute and replicate data across multiple locations or servers, reducing the risk of a single point of failure. This solution provides an effective safeguard against data loss and downtime.

Prioritizing cybersecurity measures is crucial for protecting sensitive information and maintaining the trust of customers. Implementing strong authentication protocols, encryption techniques, and conducting regular security audits are proactive steps in safeguarding data integrity and confidentiality. By actively monitoring and updating security measures, Ford Atlantic Fasteners can stay ahead of potential cyber threats, mitigate risks, and prevent unauthorized access or data breaches.

Overall, these solutions demonstrate a comprehensive approach to addressing the potential risks associated with a centralized storage system. By implementing backup and recovery measures and maintaining robust cybersecurity practices, Ford Atlantic Fasteners can minimize the impact of system failures or security breaches, ensuring the continuity of operations and the protection of critical business information.

Dynamic Process:

The suggested solutions for addressing potential problems related to website performance and functionality, as well as email management and efficiency, are practical and effective in improving the overall user experience and streamlining communication within the company.

Monitoring the website's performance using analytics tools is a proactive approach to identifying and resolving issues promptly. By analyzing loading times, server response times, and website responsiveness, Ford Atlantic Fasteners can optimize the website's code, compress images, or upgrade server infrastructure as needed. This solution ensures a smooth user experience, reduces frustration, and helps retain customers.

Regular monitoring of search engine rankings and performance is crucial for maintaining a high online visibility. By using SEO analytics tools, Ford Atlantic Fasteners can track keyword rankings, organic traffic, and competitor analysis. This information enables the company to make data-driven decisions and refine their SEO strategies to improve search engine rankings, drive more traffic to the website, and increase customer engagement.

Establishing a systematic approach to email management is essential for improving efficiency and collaboration within the company. Creating a well-structured folder hierarchy and implementing email rules and filters help employees organize and categorize emails, making it easier to locate and retrieve important messages. This solution reduces the time spent on manual organization and ensures that communication is streamlined and more productive.

Overall, these solutions demonstrate a proactive approach to addressing potential issues related to website performance, SEO, and email management. By monitoring, analyzing, and implementing effective strategies, Ford Atlantic Fasteners can enhance its online presence, improve user experience, and optimize communication processes within the company.

Information System Components:

The suggested solutions for hardware, software, data, procedures, and people are comprehensive and address various aspects of the information system at Ford Atlantic Fasteners.

Regular hardware upgrades and maintenance are crucial to ensure optimal performance and reliability. By monitoring hardware components, conducting proactive troubleshooting, and replacing aging or faulty hardware, Ford Atlantic Fasteners can minimize downtime and maintain a stable information system infrastructure.

Regular software updates and evaluation of new solutions demonstrate a proactive approach to leveraging technology. By investing in compatible and robust software that meets the organization's specific needs, Ford Atlantic Fasteners can improve operational efficiency, data accuracy, and collaboration among departments.

Implementing data quality controls and storage mechanisms is essential for maintaining accurate and reliable data. By conducting data validation checks, automating data cleansing processes, and implementing strong security measures, Ford Atlantic Fasteners can protect sensitive information, ensure data integrity, and enhance data availability.

Regular review and improvement of procedures are necessary to identify inefficiencies and optimize operations. Implementing standardized procedures and providing comprehensive training to employees ensures consistent and effective use of the information system. Clear communication channels and collaboration initiatives foster a culture of teamwork and information sharing.

Providing comprehensive training programs and promoting a culture of continuous learning empower employees to effectively use the information system. Encouraging professional development and effective communication channels enhances collaboration and maximizes the benefits of the information system.

Overall, these solutions reflect a proactive approach to maintaining and optimizing the information system at Ford Atlantic Fasteners. By addressing hardware, software, data, procedures, and people, the company can enhance its operational efficiency, data accuracy, collaboration, and overall performance.

Social Media -

By developing a comprehensive social media strategy, the company can outline its goals, identify the target audience, and determine the most suitable platforms to engage with customers. This strategy will provide a clear roadmap for content creation, posting schedules, and engagement tactics, ensuring consistent and effective social media presence. It allows for a structured approach to maximize the benefits of social media marketing and establish a strong online brand presence.

Regularly monitoring social media platforms for customer comments, mentions, and messages allows Ford Atlantic Fasteners to stay informed about customer sentiments and address any inquiries, complaints, or feedback in a timely and professional manner. By actively engaging with customers, the company shows a commitment to customer satisfaction and builds trust, fostering positive relationships. Monitoring and responding to feedback also provide valuable insights for improvements and helps maintain a positive brand reputation.

Conclusion

  Conclusion

    In conclusion, the analysis of Ford Atlantic Fasteners' information system highlighted several potential problems and challenges that could impact the company's operations and hinder its ability to effectively serve its customers. These included issues related to website performance and functionality, search engine optimization, and email management and efficiency. To address these problems, a set of recommendations were provided. These solutions included implementing measures to improve website performance and functionality, such as regular monitoring and optimization, as well as conducting SEO analysis and adjustments to maintain a high search engine ranking. Additionally, establishing a systematic approach to email management and efficiency, including folder organization and email rules, was recommended.

    Furthermore, the evaluation of the company's information system components, including hardware, software, data, procedures, and people, emphasized the importance of regular maintenance, software updates, data quality controls, standardized procedures, and employee training. These measures aim to ensure the system's reliability, data accuracy, operational efficiency, and effective collaboration. Moreover, it was recognized that Ford Atlantic Fasteners' lack of presence on social media presented missed opportunities for advertising, customer engagement, and potential customer acquisition. The recommendation to establish a social media strategy and actively monitor and respond to feedback aimed to leverage the benefits of social media and enhance the company's reach, brand awareness, and customer relationships.

    By implementing these recommendations, Ford Atlantic Fasteners can enhance its information system's performance, overcome potential challenges, and capitalize on new opportunities. The company will be better positioned to meet customer needs, improve operational efficiency, strengthen its brand presence, and drive business growth. Embracing technology and continuously evaluating and adapting the information system will contribute to the long-term success of Ford Atlantic Fasteners in an increasingly digital business landscape.

Acknowledgement

  

Thank you to Ford Atlantic Fasteners and MIS manager, Elizabeth Freeman! Thank you for taking time to meet with us and share your knowledge regarding information systems with our team.